Why Romantasy May Soon Be a Billion-Dollar Business

Romantasy has grown from a BookTok-driven obsession to a nearly billion-dollar business, powered by a largely female fandom scooping up special editions, merchandise, event tickets, audiobooks and more. The genre's rise is reshaping publishing and drawing retailers, creators and now Hollywood into one of the book industry’s most powerful new markets. (Source: Bloomberg)

Romantasy has grown from a BookTok-driven obsession to a nearly billion-dollar business, powered by a largely female fandom scooping up special editions, merchandise, event tickets, audiobooks and more. The genre's rise is reshaping publishing and drawing retailers, creators and now Hollywood into one of the book industry’s most powerful new markets. (Source: Bloomberg)