Wayfair Sees Momentum as Stores, High-End Goods Draw Consumers

Kate Gulliver, CFO at Wayfair, said that the momentum the furniture company is seeing is the result of initiatives building up over time as Wayfair tries to improve the customer experience. Gulliver also discussed what kind of consumers are buying from Wayfair. She said that the company is seeing momentum from the higher-end consumer with the inclusion of a premium brand 'Perigold' and is drawing in new customers with brick-and-mortar stores. (Source: Bloomberg)

Kate Gulliver, CFO at Wayfair, said that the momentum the furniture company is seeing is the result of initiatives building up over time as Wayfair tries to improve the customer experience. Gulliver also discussed what kind of consumers are buying from Wayfair. She said that the company is seeing momentum from the higher-end consumer with the inclusion of a premium brand 'Perigold' and is drawing in new customers with brick-and-mortar stores. (Source: Bloomberg)