Nielsen CFO Jessica Holscott on Going Private & the Creator Economy

Nielsen CFO Jessica Holscott discusses how private ownership has accelerated the company’s transformation, why its DoubleVerify acquisition expands Nielsen across the advertising workflow, and how Nielsen is working to create a standard measurement system for creators and digital content. Holscott and Bloomberg News Senior Editor Nina Trentmann join Businessweek Daily hosts Carol Massar and Tim Stenovec. (Source: Bloomberg)

Nielsen CFO Jessica Holscott discusses how private ownership has accelerated the company’s transformation, why its DoubleVerify acquisition expands Nielsen across the advertising workflow, and how Nielsen is working to create a standard measurement system for creators and digital content. Holscott and Bloomberg News Senior Editor Nina Trentmann join Businessweek Daily hosts Carol Massar and Tim Stenovec. (Source: Bloomberg)